CG2 Remote studio · Email-first

Content Group Squared Storytelling Through Strategy.

A remote strategy, email & creative studio. We plan, design and send the campaigns that turn your promotions, products and seasonal moments into sales, and build the websites they point to.

  • Strategy.
  • Email.
  • Websites.
  • Creative.

Our AI-learning project

The E.V.I.L. Project

NOT E.V.I.L. — Evil is not learning now.

AI isn't the villain. Not learning is. The E.V.I.L. Project is an AI-learning project by CG²: short digital lessons and badges that help people learn a little AI. Supervised by Honeybuns, our dog and Chief Evil Officer.

Who we are

We don't just make content. We figure out what the content should do.

Content Group Squared is a remote strategy, email & creative studio. We help small and growing brands, from neighborhood spots to e-commerce, plan smarter campaigns and send email worth opening.

What we do

Four things, done properly.

We come up with the idea, plan the campaign, design the emails and the website, launch them and learn from every send. All remote.

Selected work

Work

Email-led work for e-commerce, plus campaigns for hospitality, education and beyond.

    Also worked with: Famous Bartending School (content and campaigns).

    Client work shown for portfolio purposes. All trademarks belong to their respective owners.

    The CG² approach

    Strategy × Storytelling = CG2

    1. 01

      Understand

      Audience, business, competition.

    2. 02

      Define

      What are we trying to make people think, feel or do?

    3. 03

      Create

      Content, campaigns and creative built around that objective.

    4. 04

      Activate

      Email, websites and in-store materials.

    5. 05

      Learn

      Measure what worked and improve the next round.

    Small team. Big-brand thinking.

    We bring experience from larger brands to businesses that don't have giant marketing departments.

    We'll help you figure out what your brand should say, how it should show up, and then help you actually make it happen, remotely, wherever you are.

    Email marketing, strategy, websites, campaigns, Klaviyo, creative direction, mobile-first design, digital, analytics.

    About

    Built by marketers who like making things.

    Most small businesses have to choose between a strategist who plans and a creator who makes. CG² does both, so the idea and the execution come from the same place. We're a remote studio: you share your goals, products and existing assets, and we plan, design, build and report from ours.

    Founded and run by a husband-and-wife team, working remotely.

    Got something worth talking about? Let's make people notice.

    Or say hi on Instagram @contentgroupsquared